Lengiz - Books in all Branches of Knowledge
by Aleksandr Rodchenko
Title
Lengiz - Books in all Branches of Knowledge
Artist
Aleksandr Rodchenko
Medium
Painting - Painting
Description
Shout it all out: 'Lengiz. Books on all the branches of knowledge,' advertising poster for the Leningrad Department of Gosizdat (State Publishing House), by Aleksandr Rodchenko. The Lefovskaya muse (her image is inscribed in a circle, while all the other lines are straight), opening her mouth wide and putting a palm to it, screams the word "books", and the word "grows", resonates, "sounds" louder, Letters increase in geometric progression, forming a semblance of a speaker or an overturned exclamation mark. Thanks to the capacious and laconic font solution, intensive color scheme, the image of the "barker", the agitator, which is very accurately found from the angle of view, acquires an epic scale.
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November 22nd, 2021
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